KALEIDA HEALTH FOUNDATION ANNUAL REPORT
The Kaleida Health Foundation is a non-profit organization in Buffalo, NY that funds life-saving care, equipment and research.
To engage with donors and highlight the influence of the Kaleida Health Foundation, I led and executed the completion of a comprehensive annual report and accompanying printed materials. I developed a visually engaging publication that celebrated the foundation’s impact through both compelling data and human-centered storytelling.
AT A GLANCE -
SUMMARY OF SKILLS
Editorial and Layout Design – Developed a comprehensive multi-year annual report, ensuring readability, consistency, and an engaging flow of information.
Brand Alignment and Visual Identity – Adhered to the foundation’s brand guidelines while still introducing fresh visual elements.
Image Curation and Art Direction - Chose, edited and directed photography to reflect the foundation’s impact and maintain inclusivity and authenticity.
Collaboration – Worked closely with copywriters, photographers and editors to complete the report.
Designed a 6×9 annual report intentionally sized to fit naturally on readers’ bookshelves—with the goal of turning a traditionally disposable publication into a keepsake. I chose bright colors, bold typography, engaging quotes, and real honest portrayals of staff and patients, to capture and hold reader’s attention.
LAYOUT
TAKEAWAYS
For this dual-year annual report, I led the creative direction, design strategy, and full print execution for a publication that needed to distill two years of patient stories, data, and achievements into one cohesive, engaging piece. Working within a tight budget and a compressed production timeline, I created a distinctive 6×9 format that set the report apart from traditional healthcare publications and ensured it felt more like a keepsake than a corporate document.
The design emphasized bold, welcoming color, authentic staff and patient photography, and strong, inclusive typography to reflect the organization’s role as a diverse community hub. I developed a flexible layout system that seamlessly blended both fiscal years while giving each site and story room to shine. The final piece included sensitive last-minute additions—such as a memorial spread—handled with visual restraint and editorial care.
The finished report was widely praised by staff, donors, and new prospects for its clarity, emotional impact, and standout design. It became a key stewardship tool for the foundation and was recognized with a PRSA Silver award for excellence in design and communication.
