PATRICIA ALLEN FUND
As the Design Lead for the Patricia Allen Fund, I was responsible for creating a wide range of brand and event materials—including weekly newsletters, event signage, and collaborative designs developed in partnership with external organizations.
AT A GLANCE -
SUMMARY OF SKILLS
Graphic & Print Design - Created a wide range of materials including apparel, newsletters, sticker sheets, event signage, packaging, and promotional collateral.
Illustration & Custom Artwork - Produced original illustrations and vectorized patient artwork to create one-of-a-kind, mission-focused designs.
Packaging Design - Designed limited-edition beer cans and pizza boxes in collaboration with brand partners to support fundraising initiatives.
Event Design & Experience - Crafted cohesive event visuals—such as signage, photo props, and interactive elements—that enhanced the in-person experience at fundraisers.
Collaboration & Partnership Management - Worked with local businesses, healthcare teams, and national brands to co-create meaningful and impactful campaign assets.
Digital Communication Design - Created engaging weekly email newsletters and digital graphics to support ongoing outreach and donor engagement.
Mission-Driven Storytelling - Integrated patient stories and visual narratives to highlight the real-world impact of donations and deepen audience connection.
PATRICIA ALLEN FUND
X LEGENDS GLOBAL
For a collaboration with Legends Global Merchandise I created a special edition t-shirt. With each purchase, Legends donated $17 to the Patricia Allen Fund to directly support the moms, kids and babies at OCH.
I wanted to create a t-shirt that would resonate not only with supporters of the Patricia Allen Fund, but also with a broader audience of Buffalo Bills fans and general sports enthusiasts. The design draws inspiration from vintage NFL apparel, blending nostalgic sports aesthetics with a meaningful connection to the fund’s mission—supporting the children at Oishei Children’s Hospital.
To bring that connection to life, I incorporated hand-drawn artwork created by pediatric patients, which I vectorized and integrated into the helmet graphic as a central design element. Additional details, such as the founding year of the fund (2020) and one of the Foundation’s core phrases—“Help Get Kids Back to Being Kids”—were intentionally included to reinforce the purpose and emotional impact of the piece.
PATRICIA ALLEN FUND
X HAMBURG BREWING
To commemorate the fifth annual 117 Holes FOR Children’s golf event—benefiting the Patricia Allen Fund—we partnered with Hamburg Brewing Company to create a limited-edition beer: 40 Mile Pilsner. The beer was available at the event, Hamburg Brewing’s taproom, and select retail locations across the region.
The creative challenge was to design a can that reflected the energy of the golf event and the mission of the Patricia Allen Fund, while staying true to the Hamburg Brewing brand aesthetic. To bring these elements together, I illustrated the golf course featured in the tournament and layered it with a custom golfer graphic, Hamburg’s signature "H" icon, and callouts to the 117 Holes event. The final design also included a brief description of the event’s purpose—tying the visual storytelling directly back to the cause it supports.
This project combined illustration, brand integration, and cause-driven messaging into one collectible, limited-run product.
OUR MVP CAMPAIGN
In the lead-up to the NFL’s 2025 MVP announcement, we launched Our MVP, a campaign for the Patricia Allen Fund that spotlighted Buffalo Bills quarterback Josh Allen’s ongoing impact on Oishei Children’s Hospital. By leveraging the buzz around the NFL Honors Ceremony and the widespread anticipation surrounding Allen’s MVP candidacy, the campaign successfully redirected attention toward a local cause—driving awareness and donations to the fund.
To support the campaign, I designed a comprehensive suite of materials, including email newsletters, print and digital signage, community flyers, newspaper ads, and interactive photo props for hospital pop-ups and local events. Each asset was crafted to capture the energy of the moment while staying rooted in the fund’s mission: helping kids at Oishei Children’s Hospital.
PATRICIA ALLEN FUND X CROSBY’S
Throughout the NFL season, Crosby’s—a convenience store chain with over 88 locations across New York and Pennsylvania—raises funds for the Patricia Allen Fund through a variety of initiatives, including the sale of their signature “Mafia Pizza.” To elevate this ongoing partnership, we collaborated with Crosby’s to design a custom pizza box that both celebrates the cause and engages the community in a fun, meaningful way.
The goal was to create packaging that communicated the Patricia Allen Fund’s mission to support the kids and families at Oishei Children’s Hospital, while also offering an interactive experience for children inside and outside the hospital. The final box design featured illustrations that encouraged kids to color in the artwork, with a social media call-to-action inviting families to share their creations and tag Crosby’s—further extending the campaign’s reach and engagement.
For the artwork, we partnered with the Child Life team at Oishei Children’s Hospital to collect pizza, football, and Crosby’s-themed drawings created by pediatric patients. I then vectorized and arranged the artwork into a playful, collage-style design. To complement the children’s illustrations, I also created a hand-drawn version of the Crosby’s logo and a custom logo for the campaign featuring whimsical pizza graphics.
This initiative, combined with Crosby’s other fundraising efforts, contributed to a generous $91,089.09 donation to the Patricia Allen Fund—demonstrating the power of creative community collaboration.
TAKEAWAYS
As the Design Lead for the Patricia Allen Fund, I had the opportunity to shape a visual identity that not only raised awareness, but also deepened emotional connection to the cause. Through collaborations with local businesses, national partners, and internal teams, I developed a wide range of creative outputs—from apparel and beer can packaging to event signage, newsletters, sticker sheets, and more.
This role required balancing brand consistency with creative flexibility across platforms and audiences. Each design decision was grounded in the fund’s mission: supporting the patients and families at Oishei Children’s Hospital. Whether designing a limited-edition product or a simple email campaign, I focused on storytelling, community engagement, and clear visual communication.
Ultimately, this work demonstrated how thoughtful, mission-driven design can inspire action, strengthen partnerships, and amplify the voice of a cause.
